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Sales Academy

Sales Academy

Master the art and science of sales. Learn strategies, tactics and technologies used by the world’s top sales and revenue teams.

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Blog

The Case for Putting Customers Before “AI First”
There’s always a new “First.” We’ve been told to be “Customer First,” “Mobile First,” and “Digital First,” and now, the latest rallying cry is to be “AI First.” Each iteration has its merits, rooted in a desire to stay ahead of the curve and embrace transformative trends. But while these slogans may capture attention, they […]

Blog

How to Engage 8 Stakeholders with Personalized Emails
You’ve just wrapped up a group call with eight stakeholders—a big step in a potentially high-value deal. The conversation was fruitful, and each person left with different takeaways and expectations. Now, the follow-up phase is where deals are won or lost, and here’s the twist: each stakeholder needs their own personalized follow-up email. Crafting these […]

Glossary Term

What is Revenue Per Hour (RPH)?
Revenue Per Hour (RPH) puts revenue at the center, transforming each hour into measurable results and higher productivity.

Blog

What Makes Revenue AI Special?
In a world where every missed insight can mean a missed sale, Revenue AI doesn’t just support—it anticipates, guides, and accelerates outcomes. Guesswork has become more than a risk—it’s a liability. As buyers become more informed and expectations rise, sales teams need tools that don’t just provide insights after the fact but actively guide them […]

Glossary Term

What is RAVC (Revenue Adaptive Value Coaching)?
Revenue Adaptive Value Coaching (RAVC) boosts sales with buyer-centric insights, empathy, and measurable value for faster, trusted growth.

Blog

Reps Get to Coach on Every Call and Deal—Here’s How to Make It Happen
In sales, “good enough” is never enough. Hitting quotas and closing deals requires a relentless focus on growth. But here’s the problem: after that initial wave of training, many reps plateau. They hit a coaching gap—unable to translate knowledge into consistent wins. Traditional coaching models leave them waiting for feedback that’s too late to help […]

Glossary Term

What is CRM Automation?
CRM automation streamlines tasks, improving efficiency and boosting sales while enhancing customer relationships.

Glossary Term

What is AI Marketing?
AI Marketing is all about integrating artificial intelligence into your marketing strategies to automate smarter decisions.

Blog

How to Use AI for Sales
AI transforms sales with tools like conversation intelligence, real-time assistance, CRM integration, and automated follow-ups.

Blog

Craft the Perfect Demo Follow-Up Email: A Sales Pro Playbook
So, you’ve just wrapped up a killer demo. The prospect was nodding along, asking the right questions, and seemed genuinely intrigued by what you had to offer. Now, it’s time for the next move—the follow-up email. This seemingly small step could be the difference between landing a signed contract or watching your prospect ghost you. […]

eBook

AI Playbook for Sales: Proven Plays Your Sales Team Can Run Today
Our AI Playbook for Sales will not only demystify AI’s role in sales but also offer tangible strategies to leverage this powerful technology.

Blog

5 Reasons Why LinkedIn is Non-Negotiable for Everyone—from CEOs to SDRs
If you’re not leveraging LinkedIn, you’re already behind. It’s that simple. Whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota, LinkedIn is no longer a nice-to-have. It’s an absolute must. Forget about viewing it as a job-hunting platform—LinkedIn is where deals are made, brands are […]