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Sales Academy

Learn about the strategies, tactics and technologies used by the world’s top sales and revenue operations teams.

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Podcast

Exploring the Future of Technology: AR, VR, and IoT, with Ricardo Olivo [Episode 1156]
This week’s podcast session features host Alastair Woolcock and Ricardo Olivo, VP of Technology at VML, for an insightful discussion on the global impact and adoption of AR, VR, and IoT technologies. Ricardo highlights the optimistic projections for these technologies but also points out the intricate balance between innovation and market readiness. The conversation also explores how big brands are strategically utilizing these technologies to create immersive experiences and enhance consumer engagement, while highlighting the necessity for balanced investment and realistic market strategies.

Podcast

The Intersection of Technology, Creativity, and Consumer Behavior, with Ricardo Olivo [Episode 1155]
Our latest podcast episode features Ricardo Olivo, Vice President of Technology at VML, along with host Alastair Woolcock for an engaging discussion around the integration of AI in understanding and shaping consumer behavior. The episode explores the shift from traditional marketing to a more data-driven, personalized approach, stressing the importance of aligning creative content with emerging trends and legal considerations. The conversation emphasizes the necessity of maintaining a human-centric approach amidst rapid technological advancements, offering a glimpse into the future of marketing where creativity and technology converge to enhance consumer engagement.

Podcast

Embracing the AI-Driven Future in E-Commerce, with Brian Moran [Episode 1154]
In this week’s podcast, hosts Alastair Woolcock and Howard Brown are joined by Brian Moran, co-founder and Chief Strategy Officer at SamCart. They discuss the impact of generative AI on e-commerce and B2C sales. Brian shares insights on how AI is changing the landscape for entrepreneurs, particularly in improving sales pitches and marketing strategies. The conversation delves into the challenges and opportunities associated with implementing AI in business operations. Brian emphasizes the need for transparency and sharing information to build trust in AI-generated insights. The discussion also touches on the rapid evolution of AI and its potential to transform the way businesses operate.

Podcast

Navigating the New Wave: B2C Success in a Digital Era, with Brian Moran [Episode 1153]
Join Alastair Woolcock and Howard Brown this week as they host Brian Moran, the co-founder and Chief Strategy Officer of e-commerce platform SamCart. Moran shares invaluable insights into navigating the dynamic landscape of B2C commerce amid AI advancements. The session goes deeper into exploring the strategic shift towards authenticity and human connection in sales, backed by Moran’s experience in scaling SamCart without a conventional sales team. Moran also dives into some key strategies behind SamCart’s success: personalized, automated sales processes, optimization techniques, a consultative approach with customers and strategies for fostering trust and driving success in the B2C realm.

Glossary Term

What is DMARC?
DMARC is a protocol that uses SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to determine the authenticity of an email message.

Glossary Term

What is DKIM?
A DKIM record is a type of DNS TXT record. It contains the public key used by recipient mail servers to authenticate a message’s DKIM signature.

Podcast

Revolutionizing Sales: The Impact of Behavior Change, with Brandee Sanders [Episode 1152]
In our latest podcast episode, Alastair Woolcock and Revenue.io CMO Brandee Sanders analyze Gartner’s insights on driving sales behavior change. Their discussion dives into the pivotal role of marketing across the entire sales spectrum, as well as the importance of embracing behavioral changes in sales and marketing teams. They spotlight the importance of aligning internal experiences with customer engagement – integrating a customer-centric approach – and adopting data-driven strategies to navigate the ever-evolving sales landscape with finesse and adaptability.

Webinar

2024 Bulk Email Send Update: Best Practices and New Plays
In this live session, hosts Brandee Sanders, CMO, and GTM Sales and Tech Leader Jarred Andrews show you how to unlock the secrets of effective bulk emailing in 2024.

Podcast

Disruptive Innovation in Action: Transforming Industries, with Tal Riesenfeld [Episode 1151]
Tune in to our latest episode where we welcome Sunbit co-founder and Chief Revenue Officer Tal Riesenfeld. Dive into Sunbit’s distinctive ‘buy now pay later’ (BNPL) model, tailored for essential services such as car repairs and dental treatments. Explore how Sunbit’s sales strategy, centered on human behavior, empathy and customer focus, is reshaping the financial sector. We’ll discuss the significant role of sellers in providing solutions that truly make a difference for customers.

Podcast

Fintech Redefined: Mission-Driven Sales, with Tal Riesenfeld [Episode 1150]
Tune in to our latest episode where we welcome Sunbit co-founder and Chief Revenue Officer Tal Riesenfeld. Dive into Sunbit’s distinctive ‘buy now pay later’ (BNPL) model, tailored for essential services such as car repairs and dental treatments. Explore how Sunbit’s sales strategy, centered on human behavior, empathy and customer focus, is reshaping the financial sector. We’ll discuss the significant role of sellers in providing solutions that truly make a difference for customers.

Podcast

Spray and Pray Email is Dead [Episode 1149]
This week, we have our very own Alastair Woolcock and Howard Brown diving into the recent changes in the realm of email communication, sparked by Yahoo and Google. Their discussion centered on the significant implications these alterations hold for go-to-market strategies worldwide, highlighting the role of email as a platform for personalized communication, shifting away from the outdated “spray and pray” method and leveraging AI-driven tools to ensure relevance and value in customer interactions. Tune in to understand the necessity for companies to adapt their outreach strategies to align with these changes!

Podcast

Part 2: Cracking the Code of B2B Sales, with Michael Litt [Episode 1148]
This week, Alastair sits down with Michael Litt, the co-founder and CEO at Vidyard, to talk about the evolving landscape of buyer engagement, shedding light on the statistics and dynamics that have transformed B2B sales in recent times. They emphasize the importance of personalization and how AI can empower both sellers and buyers to navigate the complexities of the purchasing process, ultimately enhancing the buyer’s journey.