It’s getting harder for SDRs to connect with prospects and book meetings. And that means marketers need to spend even more to drive high-quality conversations. Our latest research predicts that the cost of high-quality conversations will increase 57% over the next 4 years. For marketing and sales development leaders to hit their pipeline goals they need to be working in lock-step.
Robert Koehler shares about his time managing marathon runners and how this eventually helped him see the importance of accountability within sales effectiveness and the many people involved in each process.