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As the cost to acquire customers continues to increase and conversion rates continue to decrease, it’s never been more important to understand how to win, keep and grow customers. This necessity has given rise to an important movement in the last handful of years called Revenue Operations. Revenue Operations is the convergence of marketing, sales […]
As the cost to acquire customers continues to increase and conversion rates continue to decrease, it’s never been more important to understand how to win, keep and grow customers. This necessity has given rise to an important movement in the last handful of years called Revenue Operations.  What is Revenue Operations The definition of Revenue […]
How are top teams aligning to exceed their revenue targets? Discover secrets from the top B2B revenue teams – from how they’re structured to how they drive growth and more – by joining us on January 12th at 12pm PT, when we’ll be unveiling the findings from the 2022 Customer Acquisition & Revenue Team Alignment […]
Operations pros are often the unsung heroes of revenue teams. They help provide insights, optimize processes and align teams to provide customers with a unified experience across their journey. And they’re only becoming more indispensable as time goes on – according to research by Gartner, “more than half (53%) of Chief Sales Officers are executing […]
ringDNA has evolved immensely since we came up with the original concept.  The idea was conceived as a solution to problems we’d faced in my previous companies:  Buying experiences are notoriously bad, so how do we use science, technology, and the information we have about our buyers and customers to provide a better experience for […]
The case for how RevOps can help B2B companies has reached a fever pitch.  Sessions focusing on various aspects of the movement can be found at nearly every sales conference. Simultaneously, Forrester and Gartner—the analysts that advise all your customers on strategies and technology adoption—have also rolled out a steady drumbeat of RevOps research.  CEOs […]
The time of siloed working is coming to an end. As CEOs and leaders across industries look around and realize that their companies would work better if all their employees could collaborate, share information, and solve problems together, a lot of us are being told to quit our siloed ways in favor of a Revenue […]