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Google and Yahoo recently announced significant changes to their email acceptance policies, causing some concerns within the industry. Starting in April (formerly February) of 2024, Gmail and Yahoo will enforce stricter policies around email authentication, consent, and engagement. Senders who fail to meet these requirements may experience email delays, blocks, or messages being marked as […]
One of the biggest barriers to driving more revenue is not having actionable, centralized data. Now, you probably have piles and piles of data sitting in different siloes and awaiting your analysis. But without revenue management software, this data might as well not exist. Data needs to drive action for it to be useful to […]
The case for how RevOps can help B2B companies has reached a fever pitch.  Sessions focusing on various aspects of the movement can be found at nearly every sales conference. Simultaneously, Forrester and Gartner—the analysts that advise all your customers on strategies and technology adoption—have also rolled out a steady drumbeat of RevOps research.  CEOs […]
Martech Breakthrough, a leading market intelligence organization that recognizes the highest achieving companies, technologies, and products in the global marketing, sales, and advertising technology industries, named Revenue.io the Best Overall Sales Tech Company in its annual Martech Breakthrough Awards. James Johnson, Managing Director at MarTech Breakthrough says,“Customer expectations have never been higher and our 2020 […]
In its sales operations optimization study, CSO Insights found that sales technology is a key differentiator of high performing sales organizations. In fact, Salesforce found that 88% of high performers use sales technology. It’s easy to see… without sales optimization tools, teams simply waste too much time and lack the capability to effectively sell in […]
The very first text message was sent in December of 1992. Since then, SMS has steadily become ingrained in our daily lives. On average, Americans actually send five times more SMS messages than phone calls each day. Furthermore, 95 percent of Americans now own mobile phones. Of those, 81 percent use text messaging regularly. We […]
Maximize Your Sales Effectiveness with Advanced Call Routing In the past, call routing systems were complex, hardware intensive, difficult to manage, and uncompromising. Now, it’s the exact opposite. Modern day call routing systems are application-based, incredibly powerful, and simple to use. In fact, call flows in solutions like Revenue.io can be created and modified through […]
Context for Sales Conversations For sales managers with Salesforce, lead status can only tell you so much about about the state of the prospect interaction. When you need real insights into a relationship with a contact, the progress of a discussion, or where things left off, you have to read the call notes. The call […]
The goal of any paid search landing page is to inspire a quick action from potential customers. A/B testing can help marketers determine which landing pages offer the best returns. And while sites like Which Test Won and Marketing Sherpa offer a wealth of resources about optimizing landing pages for online conversions, in many industries, […]
We hear a lot about how companies need to use call tracking to see the true value of their marketing campaigns. But what is call tracking, really? Call tracking measures the impact of marketing efforts on lead generation and sales. It was born from evidence-based marketers’ desire for increased visibility into lead sources. If all […]
Going into a new sales year, it’s more important that ever to ensure that sales and are in lock-step. One of the biggest mistakes that I see B2B companies make is assuming that Marketing’s job is simply to generate leads. Sure, generating high-quality leads is an essential ingredient in a healthy sales pipeline. But the best […]
Sales acceleration software is a category of software that’s designed to maximize sales revenue by driving sales efficiencies and improving sales effectiveness. This involves not only automating sales processes, but also increasing the velocity of sales by helping reps identify the best prospects, connect with them more successfully and have more intelligent conversations during the […]