We B2B marketers don’t just need to be great storytellers. We also need to be well-versed in the strategies, tactics and tools needed to capture meaningful data and enable sales. The best B2B marketers understand sales processes and know how to not just optimize lead flow, but empower Sales to close bigger deals and better […]

Nothing has the power to influence your professional image more than the content you share in your LinkedIn status update. Don’t believe me? Think about it – most people in your network will look at your LinkedIn profile page once, and then forget you exist for a while. On the other hand, everyone in your […]