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7 Must-See Dreamforce 2017 Sessions

3 min readNovember 3, 2020

Dreamforce is finally here! But with over 180,000 attendees, 3,200 sessions, and hundreds of speakers across only four days, where are you going to spend your time? Luckily, we’ve done more than a few stints at Dreamforce, and happen to know exactly what to see between client meetings. So, to help you plan your time in San Francisco, we’ve picked a few must-see sessions from each day.


AppExchange ISV Keynote: Winning Together in the Salesforce EcoSystem

When: 9:00 AM – 10:00 AM

Where: Moscone West, Keynote Room – West Level 3

With 87% of Salesforce users employing apps to extend and improve their CRM, the AppExchange has become the number one business app store. Join this Dreamforce session to learn about the latest trends, technology, and updates happening within AppExchange. Panelists include Bob Marsh (CEO, LevelEleven), Heather Conklin (VP Product Management, Salesforce), and Leyla Seka (EVP, Salesforce AppExchange).

What Are You Signaling (and Is It Hurting Your Sales)?

When: 11:30 AM – 11:50 AM

Where: Moscone South, Partner Theater 1

In this must-see Dreamforce session, Richard Nantel shows how unconscious signals about our inner thoughts and motives can alienate and drive away potential clients during sales conversations.  

Forecast More Accurately with Greater Confidence w/ Jason Jordan

When: 1:00 PM – 2:15 PM

Where: Metreon AMC Theaters, City View Twin Peaks

Research shows that 69% of us don’t trust our own sales forecasts. How can this daunting chore be turned into a productive activity? Leave this Dreamforce session knowing how to forecast with better outcomes, as Jason Jordan shares three research-based forecasting models that 74% of sales teams say they should be using, but don’t.


Fortune CEO Series: Reshaping the World

When: 11:30 AM – 12:30 PM

Where: Yerba Buena Center for the Arts, Dreamtalk Stage – Yerba Buena Theater

Disruptive startups are changing business landscapes while achieving billion-dollar valuations in less than four years. How are startups disrupting the previously steadfast industry goliaths? In this session, hear how CEOs Jeff Lawson (Twilio), Sallie Krawcheck (Ellevest), Tan Le (Emotiv), and Nirav Tolia (Nextdoor) connect with customers in a whole new way by leveraging technology for rapid growth.


Navigate the Sales Tech Noise and Get Back to the Basics

When: 8:30 AM – 9:10 AM

Where: Metreon AMC Theaters, City View Presidio

With so many sales applications available, it’s easy to assume there’s a silver bullet to hit your number. Today, far too many businesses are relying on the latest “sales hack” and lack good, basic sales management. This Dreamforce session features Dana Clark of HPE, Bob Marsh of LevelEleven, and Jason Jordan of Vantage Point.

3 Steps to Always Be Closing! How Marketing & Sales Can Drive Real Revenue

When: 12:00 PM- 12:40 PM

Where: San Francisco Marriott Marquis Hotel, Foothill G1-G2

Always Be Closing is now extinct.Today it’s ABA, Always Be Analyzing. In this must-see Dreamforce session, Dun & Bradstreet’s CMO, Rishi Dave, explains how data and intelligence can be used to find and close deals.


Self-Correct Before You Self-Destruct: Secrets of the World’s Best Sales Coaches

When: 9:00 AM – 9:40 AM

Where: InterContinental San Francisco Hotel, InterContinental Ballroom C

To round out Dreamforce, join Rob Jeppsen and learn how to create a culture of improvement by coaching through Salesforce.