Over the past year, we’ve had countless customers ask us to make their reps to disposition their calls. While we’re rarely fans of forcing anyone to do anything, we recently rolled out a feature that gives reps a gentle reminder to do that that. We’re excited about this new feature because it helps reinforce the importance of logging dispositions. It also gives you a wealth of data with which to analyze the effectiveness of your team’s attempts to have sales conversations.
Call dispositions refer to a label that describes the outcome of a call. Dispositions vary from lead status, because they are entirely specific to a single call. While there is no hard and fast rule regarding which dispositions your company should use, there are some common call dispositions that you should consider implementing. These include:
Unless your inside sales reps are logging call dispositions, you are likely missing out on crucial sales data. When reps log those outcomes in CRM, it delivers a fantastic birds-eye view of a rep’s overall call activities. You can use dispositions to report on things like:
These are just some of the things that you can use dispositions to track. And since, with Revenue.io, call dispositions are customizable, there is no limit to the types of dispositions you can track.
While call dispositions provide managers with vital insight, reps routinely don’t do a good enough job of logging call dispositions. Revenue.io has solved this problem. First of all, logging call dispositions is as easy as one click. But based on feedback from our customers, we’ve added a new feature to increase disposition logging. We know that reps can forget to log call dispositions. After all, they’re human and they probably care more about dialing their next lead. That’s why we’ve configured our Dialer so that it can remind reps to log call dispositions after every call. The reminder will ensure that reps don’t forget to log dispositions, which will ensure that more valuable data gets in Salesforce.
Jesse WestDirector of Lifecycle MarketingRevenue.io
Jesse Davis West is Director of Lifecycle Marketing at Revenue.io, focusing on improving the experience and maximizing the lifetime value for customers across their entire journey. Drawing on 11 years of B2B marketing experience, Jesse is passionate about communication, branding and strategic marketing. He also plays a mean lead guitar and can throw down at karaoke.