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The Power of Local Caller ID for Outbound Sales Calls

Revenue Blog  > The Power of Local Caller ID for Outbound Sales Calls
3 min readApril 26, 2020

The Importance of Local Caller ID

When our phones ring and we see a toll-free number or unfamiliar area code, the first thought we all have is it an unwanted sales call.

That’s why calls from local phone numbers tend to have much higher answer and conversion rates. In fact, studies have found that people are four times more likely to answer a call from a local number than a toll-free one. The same study found people are only 13 percent more likely to answer a call from an out of state area code.

When we see a local number appear on our screens, we wonder if it may be someone’s number we didn’t save, if it’s the restaurant confirming a reservation, or the dry cleaning saying it’s ready to be picked up. Even a familiar-looking number creates curiosity about the call.

Efficiency is Key

The problem is that most sales teams are not equipped to dynamically set local numbers in their outbound caller ID. When a hot lead comes in, you might want to get a local number quickly. But it’s actually a process that could take weeks to get from the phone company. It would be silly to wait that long. Local presences works, but it is not valuable if it negatively impacts sales reps’ productivity. Calling with local numbers sometimes requires that a rep chooses which number to call from each time. To add more steps when simply dialing a number complicates an already simple process and can lead to a loss of efficiency.

Local Presence, Automated

That’s why Revenue.io has Local Presence Dialing. Local presence allows reps to call prospects using numbers with area codes that match their prospect’s location, regardless of where your rep is physically based. Local presence dialing should be as efficient as a normal call. When a rep places a call using our Intelligent Dialer, the system automatically chooses a number with an area code that matches the dialed number and places the outbound call. Reps now have the ability to call with a local number, but without any extra effort on their behalf. They simply dial as they normally would. This means that their effectiveness increases.

Create Positive Customer Experience

Revenue.io’s local presence capabilities also go a step further. Say your rep leaves a voicemail with a prospect they called using local presence. When the prospect decides they want to return the call, they will naturally dial the local number. Many local presence dialers return that call to a general sales line, where the prospect will speak to an entirely different rep or have to be transferred to the original dialer. Revenue.io will actually recognize the caller and route the prospect back to the original rep, which creates a seamless experience, increases customer satisfaction, and eliminates confusion.

When a client uses Revenue.io’s local presence, they receive their own set of phone numbers with every area code in the United States. This ensures there is always a local number to call from. As they call different leads or prospects, their calls will automatically be placed through the local numbers. If the lead does not answer but returns the call,  Revenue.io will recognize the caller and route the call back to correct rep.