The following is a guest post by RingLead’s Director of Marketing Amanda Nelson. We recently collaborated with Amanda and the RingLead team on an eBook that reveals the top 20 Salesforce guides for Sales and Marketing. In this post Amanda focuses on 8 guides that can help you measure success in Salesforce.
Salesforce is an extremely powerful platform for measuring and tracking your marketing efforts. To do it the best way possible, seek out proven success steps from the industry’s best minds. While that can be a lengthy process, we’ve saved you time from culling through the large amount of content across the web and curating an incredible list of the best guides, in a new ebook with Revenue.io.
Here’s a look at some of these guides covering marketing measurement in Salesforce.
Value: See how top companies are leveraging Salesforce to drive business outcomes and emulate their success.
When thinking about your own goals with Salesforce, it’s often helpful to emulate those who have already established best practices. Bluewolf’s annual review distils insights from over 1,000 global Salesforce users. See how forward thinking companies are using Salesforce and apps from AppExchange to drive innovation across all departments.
Value: Get the data you need to see the big picture and always make the right call.
This guide from salesforce.com will help you visualize the data that you need the most. Reading this eBook will help you build exceptional dashboards in order to align around similar objectives, track success in the same ways, and focus on moving the same needles.
Value: Quickly learn to build and customize Salesforce reports.
For marketers, truly leveraging Salesforce’s potential requires knowing how to both create and customize reports. In this guide, the Bizible team walks you through how to create reports, customize reports, make your reports actionable and effectively use custom fields to drive marketing ROI. Quickly learn how to connect your sales and marketing data in order to optimize ROI.
Value: Manage your inside sales team like the world’s top sales experts.
This eBook from Revenue.io reveals the most important sales metrics that you should be tracking in Salesforce dashboards. This guide This guide will show you how the world’s best sales leaders track their sales performance. It also features a questionnaire that you can use to build the perfect dashboards for your business.
Value: Learn how to leverage Salesforce and Pardot together to market smarter.
If you’re evaluating marketing automation systems, or have already invested in Pardot, this Pardot eBook is a powerful resource for learning more about how Salesforce CRM and Pardot can work together to help you market smarter — not harder. Salesforce for B2B Marketers takes a look at common goals and pain points of business-to-business marketers, like improving lead quality, collecting buyer data, personalizing marketing communications, enabling sales, and more.
Value: Quickly become a master at marketing in Salesforce.
This eBook is the definitive guide to marketing in Salesforce. By reading this eBook by Revenue.io and RingLead, you can quickly become an expert at using Salesforce to align sales and marketing into a fearsome revenue machine. Learn the must-track Salesforce metrics, how to use Salesforce campaigns, how to keep your prospect data clean, and much more.
Value: Quickly get up to speed at how to market effectively using Salesforce.
This comprehensive guide from Hubspot gives marketers the tools they need to successfully use Salesforce, including how to leverage the data in Salesforce to supercharge your marketing, how your sales team can use marketing data to transform their sales process, and how Salesforce can help foster sales and marketing alignment. It even includes a plain-English glossary to help marketers navigate through “Salesforce jargon”.
Value: Be fully prepared to leverage Salesforce’s Analytics Cloud to maximize ROI.
Salesforce Analytics Cloud will allow customers to easily interact and explore data to arrive at answers that lead to faster business decisions and actions. This guide from Appirio reveals some ways that you can prepare to utilize Salesforce’s analytics to attain new levels of business intelligence horsepower.
Check out 12 more amazing Salesforce resources for free by downloading 20 Great Salesforce Guides for Sales and Marketing.
Amanda is Senior Manager of AppExchange Content and Community at Salesforce. She has a content marketing and community management background, and has worked in account management for interactive and full service advertising agencies. Amanda Nelson is a conference speaker, published author, a social media professor, and has won awards from the Online Marketing Institute, Direct Marketing Association, Content Marketing Institute, Publicity Club of New England, New England Direct Marketing, University of Hartford the Advertising Club of Connecticut.