Shifting to a “Buyer Enablement” Mindset

Everyone agrees on the importance of sales enablement. But in an age when B2B sellers are involved in just 17% of the total purchase process, it’s even more important to enable buyers to make faster and better purchase decisions. In this clip, Howard Brown (Founder and CEO, Revenue.io) and Alastair Woolcock (CSO, Revenue.io) discuss how sellers can better enable buyers during sales conversations.