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The Role of Desire and Hustle in Sales w/ Donald Kelly [Episode 193]

Today, Donald tells me he believes anyone can sell if they possess 3 traits: the desire, the hustle factor and proper training.

Donald Kelly, also known as The Sales Evangelist, is the host of The Sales Evangelist podcast and founder of TSE Sales Training and Coaching. Among the topics Donald and I discuss in this episode are:

  • What exactly is The Sales Evangelist evangelizing about?
  • What holds people back from continuously learning about sales?
  • How to teach sales managers to model the right sales behaviors.


What’s your most powerful sales attribute?

I like to think creatively, and to think personally.

If there’s one thing you could change about your business self, what would it be?

To fine-tune processes.

Who is your sales role model?

Jerrod Young, a leader of mine at one point.

What’s one book that every salesperson should read?

The Three Value Conversations, by Cheryl Geoffrion, Conrad Smith, Erik Peterson, and Tim Riesterer

Think and Grow Rich, by Napoleon Hill

What music is on your playlist right now?

Right now some reggae, Damian Marley.