In today’s episode, Art and I talk about cold calling and what every seller can do to master it.
Art Sobczak is the founder of Business by Phone Inc. and bestselling author of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling. Among the topics we discuss are:
What’s your most powerful sales asset?
I am inquisitive.
Who is your sales role model?
I don’t have just one sales role model, I have a combination of many.
What’s one book that every salesperson should read?
Influence: The Psychology of Persuasion by Robert Cialdini, Ph.D.
What music is on your playlist?
I like Classic Rock: Rolling Stones, Doobie Brothers, and Led Zeppelin. However, if I want to listen to lyrics, I listen to Country.
What’s the first sales activity you do every day?
I get online and check my email. I never go a day without staying up to date with the most recent sales material.