Bridging the Sales Productivity Gap To Have Higher Value Conversations With Buyers w/ Howard Brown [Episode 32]

Howard Brown, founder and CEO of Revenue.io, joins me to talk about sales enablement. In this episode, Howard describes how sales organizations can use sales enablement tools to compress buying cycles and create more successful sales reps. Learn how next generation sales enablement tools can transform sales productivity through the ability to test and measure the effectiveness of sales messaging, voicemails, value propositions. And, how they give your sales leaders the ability to coach and provide real-time feedback to their sales reps to accelerate productivity. This is a don’t miss episode for sales leaders and decision makers.

Howard explains how the right tools, when used with purpose, can compress buying cycles, increase rep productivity, and create a measurable impact on win rates. We get into how testing voicemails, refining value propositions, and analyzing call data with real-time insights can turn average reps into top performers.

This conversation aligns perfectly with our recent blog on Top Sales Enablement Tools with CRM Integration, and if you’re exploring platforms, you’ll want to check out Choosing a Sales Engagement Platform: 5 Questions to Ask.

Howard also breaks down how leaders can use conversation intelligence and sales coaching software to provide timely, personalized feedback that accelerates performance. For anyone building or scaling a team, this is your blueprint.