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What are Demo-to-Close Conversion Rates?

In inside sales, the Demo-to-Close Conversion Rate is the number of closed deals over a specific time period divided by the total number of demos that generated those wins. One of the most important concepts of improving the flow in the sales pipeline is the demo-to-close conversion rate. This conversion rate can drastically improve by enhancing the quality of the sales conversations and therefore achieving a higher win rate. Furthermore, the involvement of the sales leaders during their team’s calls and demos can have a great impact to increase the demo-to-close conversion rate.