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Engaging the Entire Buying Committee: A Smarter Approach to Closing Deals
<p>We’re quickly becoming accustomed to the idea that closing a deal is no longer about convincing a single decision-maker. The process has evolved. Buying decisions now involves a committee of stakeholders, each bringing unique priorities, concerns, and influence to the table. It’s no wonder traditional sales approaches often fall flat. To thrive, sales teams need [&hellip;]</p>