What Do You Stand For? w/ Evan Carmichael [Episode 158]

Evan Carmichael breathes and bleeds entrepreneurship, he was named one of the Top 100 Great Leadership Speakers for your Next Conference by Inc Magazine and considered one of the Top 40 Social Marketing Talents by Forbes.

Bullet Points

• How to get customers quickly
• Expand your reach from one household to a thousand
• Build a strong personal brand
• What do you really stand for?
• Simple steps to creating your online persona
• How to create interesting content for your audience

How did Evan get customers so quickly?

At the beginning, Evan was terrible at it. In fact, he tried everything and failed at it. The one thing that really saved Evan was modeling his success after others.

What are the steps to develop a strong personal brand?

The sales person has to understand how to build a brand and add value beyond a guy trying to sell a product/quota. It starts with understanding what you stand for as a human being. What is the biggest impact you’d like to have in this world? Forget about what you’re selling and answer those questions first.

How do you transfer your core beliefs into a public persona?

Come up with your foundation story. Why is this so important to you? Double check your public profiles. What’s on your voice mail? What’s on your LinkedIn profile? What does your social media look like? What content are you sharing?

How can sales people create interesting content?

If you’re not producing interesting content, it’s going to be hard to stand out. If you’re not great at writing, then don’t write blog posts. Get on video instead. Find alternative ways to create content and put yourself out there.

How do you attract the attention of a prospect client through email or phone?

The more you can customize it based on how much you know about that person, the better. If you don’t have that kind of information on hand, then tie it in with the company’s core values and/or what the business is trying to accomplish and lead in with that.

Learn More About Evan Carmichael:

What’s your most powerful sales asset?

His personal core beliefs.

Who’s your business role model?

His parents, Bill Gates, and Amadeo Giannini.

One book every sales person should read?

The Four-Hour Work Week by Tim Ferriss and Radicals and Visionaries by Thaddeus Wawro.

What’s your favorite music to get you pumped up?

Pete Seeger.

What’s the first sales activity you do every day?

Review the comments on the YouTube video. Evan’s community is his sales tool.