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Values, Character and Sales, with Philip Squire [Episode 903]

Philip Squire is CEO of Consalia, a one-of-a-kind business school solely focused on the profession of sales who also offer multi-national sales consulting services. He is the author of the new book, “Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage.” On today’s episode Phil suggests that a new paradigm for selling is required – one that is based on values and belief systems. He talks about the research that his firm conducted in countries around the world which found that customers continue to express low opinions of salespeople. And why values and character are not words that are used enough in sales.

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