(888) 815-0802Sign In
revenue - Home page(888) 815-0802

Understand the Buyer’s Emotions to Change Them with Brent Adamson [Episode 1102]

Brent Adamson is the Global Head of Research and Communities at Ecosystems, as well as the co-author of The Challenger Sale and The Challenger Customer. A buyer’s experience with a seller, from their ability to show fresh perspectives to plain human empathy, dictates the seller’s win rates.

Brent dives into the way companies and sellers should view their quotas and how to get unstuck from a lack of innovation. He also talks about the need for greater focus on buyer enablement to become better sellers, especially during an economic downturn, and new approaches to selling that tap into human emotion.

About the Host:

Connect on LinkedIn

Order Andy’s new book Sell Without Selling Out on Amazon

Learn more at AndyPaul.com

 

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos

Blueboard | A rewarding alternative to President’s Club