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Things We Argue About in Sales That Just Don’t Matter w/ Bridget Gleason [Episode 213]

On this episode, Bridget and I discuss some of the most pointless arguments in sales and we also come up with another book idea.

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. Companies are developing products to automate many aspects of the sales process, which brings about the question, how do sales remain relevant?


My most powerful sales tool?

LinkedIn Navigator.

One book every salesperson should read?

Winner’s Dream by Bill McDermott.

My first job in sales?

Selling and networking products and desktop computers for Xerox.

Music that psyches me up before an important sales call?

I tend to go quiet, and focus and role play the call instead of listening to music.