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The Power of the Emotional Connection In Selling w/ Mike Bosworth [Episode 217]

In this episode Mike and I talk about his new book What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story.


Mike Bosworth is the founder of Mike Bosworth Leadership, and the author of the bestselling sales classics, Solution Selling: Creating Buyers in Difficult Selling Markets and CustomerCentric Selling. Among the topics we discuss are the power of a story in sales; how to make that decisive emotional connection in selling; how to transform how we train salespeople, and how to teach storytelling techniques to sales reps and make them stick.


What’s your most powerful sales attribute?

The experiences I have in helping other VPs of sales dramatically improve productivity – my track record.

Who is your sales role model?

Jim Campbell.

What’s one book that every salesperson should read?

To Sell Is Human by Daniel Pink

What music is on your playlist right now?