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The Power of Predictive Analytics in Sales w/ Debu Chatterjee [Episode 242]

Among the topics Debu and I discuss are the power and application of predictive analytics in sales, including how they can transform sales processes, changing sales behaviors among teams and individuals and drive improved sales outcomes.

Debu Chatterjee is Founder and CEO of DxContinuum, a predictive analytics platform for sales teams, designed to increase the efficiency and effectiveness of sales efforts.


What’s your most powerful sales attribute?

Getting the trust from my prospective customer or buyer.

Who is your sales role model?

Larry Ellison from Oracle.

What’s one book that every salesperson should read?

Moneyball: The Art of Winning an Unfair Game, by Michael Lewis.

What music is on your playlist right now?

I’m a big fan of Shreya Ghoshal, an Indian playback singer.