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The Biggest Challenges CRO’s Face, with Philip Edgell [Episode 1044]

Philip Edgell is the Chief Revenue Officer at Revenue.io. On today’s episode we talk about the biggest challenges a new CRO faces. And the things that they need to prioritize when taking on responsibility for a new team. We then dig into the areas that sales leaders typically overlook when preparing for growth. We also talk about the trade-offs that sales organizations, and by extension sales leadership, makes in focusing on efficiency vs effectiveness. On deal flow vs win rate. And the problems with the growth at all costs mentality embraced by many companies.

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