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Target Acquired: The Importance of Lead Scoring & Prioritization [Ep. 13]

It’s a Jonathan episode! He and Jordan built an elaborate lead scoring system at Revenue.io and we’re going to walk you through the Why and How. First though, what is lead scoring? Here’s how we (read: Jordan) define it: a methodology that helps sales and marketing determine the sales readiness of leads and the type of content and conversations they should be having with potential buyers. It’s a bit complex, but that’s why you hire a Jonathan.


Follow the Hosts on LinkedIn:

Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)


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