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Saying Yes to Email Analytics for Adjusting Your Sales Strategies w/ Matthew Bellows [Episode 179]

In today’s episode, Matthew discusses how to help the end user salesperson be more successful, getting access to their stream of data, and creating more and more benefits to growing businesses top-line.

Matthew Bellows is the founder and CEO of Yesware, a sales automation tool which tracks open and reply rates, links clicked, opened attachments, and presentation page views. He was the Vice President of Sales at Vivox and served as a General Manager for Floodgate, which was acquired by Zynga. Among the topics we discuss are:

  • What is email analytics?
  • How is the customer engaging with your sales efforts?
  • Who is replying and responding to your emails?
  • Are you keeping track of your open and reply rates?
  • What should the word “No” really mean?
  • How is the marketplace evolving?

Learn More About Matthew Bellows:

What’s your most powerful sales asset?


Who’s your sales role model?

Andy Grove

What’s one book that every salesperson should read?

Turning Your Mind into an Ally by Sakyong Mipham

What music is on your playlist right now?

The Decembrists

What’s the one question you get asked most by salespeople?

Can I have more leads?