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Sales Stories and Lessons Every Salesperson Should Hear w/ Bridget Gleason [Episode 185]

In this episode, Bridget and I share interesting stories from our sales careers and the lessons we have learned along the way.

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. Among the topics we discuss are:

  • Why an in-depth understanding of your customers is essential to a successful sales career.
  • Why integrity is always the best sales strategy.
  • The most dangerous sales moments. And, what to do when you encounter them.
  • The diversity of experiences and lessons you learn from customers is what makes sales a fun and interesting career.


My first job in sales?

Selling and networking products and desktop computers for Xerox.

My most powerful sales tool?

LinkedIn Navigator.

One book every salesperson should read?

Winner’s Dream by Bill McDermott.

Music that psyches me up before an important sales call?

I tend to go quiet, and focus and role play the call instead of listening to music.