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Sales Impact Academy, with Paul Fifield [Episode 1007]

Paul Fifield is the CEO and Co-founder of Sales Impact Academy. On today’s episode we talk about Paul’s new venture and how they are seeking to change how sellers acquire and apply new knowledge to their selling. Think about it in terms of education vs rote sales training. We dig into the major deficiencies Paul saw in how sellers were being educated. And how this creates problems for companies and sellers alike. And what Sales Impact Academy is doing to bridge the divide between what sellers really need and what they’re typically getting. Paul shares three tips to make remote education highly effective for sales teams. Including why you should never never teach more than two hours a week. And why you should never go more than 10 minutes without some interactive element for students.

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