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RevOps 201: Key Metrics to Align SDR & Marketing Functions [Ep. 14]

We’re doing something a bit different today. Over the past few months, the conversations we’ve held are what Jordan calls “RevOps 101”. Transactional, operational things that are (of course) very important, but it’s time for us to shift focus. Welcome to RevOps 201, where we’ll be talking (mainly) about metrics. Not like basic, boring metrics, but things that are transformational across your business. Today we’re talking about diagnostic metrics, specifically those that can be used to align your SDR and marketing functions.


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Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)


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