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Podcast Prospecting, with Zach Ballenger [Episode 1005]

Zach Ballenger is the Chief Revenue Officer & Co-Founder of Casted. In today’s episode we’re talking about the value of podcasting for companies. We dive into how companies should use podcasts, and re-purpose podcasts as a source of fresh content for sales teams. And also how they can use podcasts, and the content derived from it, as a way to amplify their marketing. Plus, we dig into how to use a podcast as a way to prospect and move opportunities through your pipeline.

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