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Optimizing Sales Lead Generation w/ Eric Quanstrom [Episode 206]

Among the many topics covered in this episode, Eric and I talk about how to integrate inbound and outbound strategies to optimize sales lead generation.

Eric Quanstrom is the Chief Marketing Officer for KiteDesk. KiteDesk provides automated prospecting software for B2B sales teams.  Eric’s three secrets to sales development success are hidden in plain sight and what KiteDesk is doing to amp up the productivity of sales development teams.


What’s one book that every salesperson should read?

The Sales Development Playbook by Trish Bertuzzi

Fanatical Prospecting by Jeb Blount

What music is on your playlist right now?

LCD Soundsystem, since they decided to get back together.