Lead Response Time, with Nicolas Vandenberghe [Episode 1042]

Nicolas Vandenberghe is the co-founder and CEO of Chili Piper. On today’s episode we’re talking about the importance of Speed to Lead. First, we dive into why companies that rely on inbound marketing to generate their sales pipeline are struggling to convert inbound leads. Then we dig into the whole issue of lead response time. Why does response time matter? Among other reasons, it’s a first impression of you and your company. It’s part of how buyers experience you. Nicolas and I dig into the findings from a recent study by Chili Piper on lead response. And what they found about the correlation of lead response time to lead conversion. FYI, they found that the average lead response time is 42 hours. Does it matter? Yes, it does. We get into all of this and much, much more.

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