Zach Selch is an expert on international sales and author of the book titled, Global Sales: A Practical Playbook on How to Drive Profitable Growth for International Sales and Marketing Leaders. Today we’re talking about something we don’t talk about enough… international sales. We get into why selling internationally is not the same as selling domestically. We dive into how, and why, a strong international sales strategy can help drive new sources of revenue and capture market share less expensively than fighting it out domestically. Then we dig into one of the prime challenges companies have to make if they want to sell internationally: sell direct or sell through distribution. Zach shares some of the challenges of both routes and gives good tips to help you make the right choice.
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