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How to Win More Sales Now w/ Erik Luhrs [Episode 258]

Among the topics Erik and I discuss are how to create a unique sales persona that helps you rapidly build rapport with prospects, how to position yourself to win the trust of your buyers, and simple steps you can take to increase your sales efficiency.

Erik Luhrs, the “Bruce Lee of sales and lead generation,” joins me today on the program. He’s the founder of GURUS Selling and the author of the book Be Do Sale: How To Create More Sales Right Now Regardless of What the Competition or The Economy is Doing, using the GURUS Selling System.


Erik introduces himself and speaks on how he got into sales, lead generation, and positioning.

How did Erik become the Bruce Lee of sales and lead generation?

Erik starts sharing the details of his GURUS (Genuine Self, Unique Sales Persona, Rapport Building, Unique Buying Position, Sales Ally) Selling System.

What’s the key to understanding what your genuine self is as a salesperson?

How to understand if you are aligned with the company you’re selling for.

Erik describes the Unique Sales Persona and how you can develop one of your own.

How rapid rapport building can be accomplished as sales processes are becoming more virtual.

Why a critical part of being genuine is believing you are equal with the person you’re speaking with.


What’s your most powerful sales attribute?

My moniker.

Who is your sales role model?

Human beings who naturally attract other people.

What’s one book that every salesperson should read?

The User’s Manual for The Brain by Bob G. Bodenhamer

What music is on your playlist right now?

It’s a mix of any energetic music I relate to, like early INXS, Aerosmith, and AC/DC.