Among the topics Erik and I discuss are how to create a unique sales persona that helps you rapidly build rapport with prospects, how to position yourself to win the trust of your buyers, and simple steps you can take to increase your sales efficiency.
Erik Luhrs, the “Bruce Lee of sales and lead generation,” joins me today on the program. He’s the founder of GURUS Selling and the author of the book Be Do Sale: How To Create More Sales Right Now Regardless of What the Competition or The Economy is Doing, using the GURUS Selling System.
What’s your most powerful sales attribute?
My moniker.
Who is your sales role model?
Human beings who naturally attract other people.
What’s one book that every salesperson should read?
The User’s Manual for The Brain by Bob G. Bodenhamer
What music is on your playlist right now?
It’s a mix of any energetic music I relate to, like early INXS, Aerosmith, and AC/DC.