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How to Measure Your Intent-Based Strategy [Ep. 25]

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This week we continue our 201 series on diagnostic metrics with intent-based marketing. This is a super exciting topic because intent-based data is relatively new and it’s a HUGE piece of most ABX experiences. Businesses are really starting to lean into intent data. So, first we talk about what an intent-based marketing strategy is, as some listeners may not be familiar and we want to lay that framework for everybody. For those who love a formal definition: Intent-based marketing involves marketing a service, a product based on a customer’s online actions or previous actions that you can use to indicate their intent to purchase or consume or use the products or services that you provide.

Follow the Hosts on LinkedIn:

Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)

 

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

 

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