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How to Measure Your Intent-Based Strategy [Ep. 25]

This week we continue our 201 series on diagnostic metrics with intent-based marketing. This is a super exciting topic because intent-based data is relatively new and it’s a HUGE piece of most ABX experiences. Businesses are really starting to lean into intent data. So, first we talk about what an intent-based marketing strategy is, as some listeners may not be familiar and we want to lay that framework for everybody. For those who love a formal definition: Intent-based marketing involves marketing a service, a product based on a customer’s online actions or previous actions that you can use to indicate their intent to purchase or consume or use the products or services that you provide.

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Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)


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Revenue.io | Powering high-performing revenue teams with real-time guidance


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