In this episode, Bill and I talk about the biggest challenge facing sales leaders, why sales leaders need to have a marketing mindset, and the importance of personal branding for sales professionals.
Bill Caskey is co-host of the long-running sales podcast, The Advanced Selling Podcast; and he is the President of Caskey Training, a sales training organization based in Indianapolis. Bill has also authored multiple books on sales, including most recently, Make Your Sales Team Unstoppable: A Systematic Method for Creating an Unstoppable Sales Team in a Competitive Market.
What’s your most powerful sales attribute?
Detachment.
Who is your sales role model?
Mike Williams.
What’s one book that every salesperson should read?
What to Do When it’s Your Turn (and it’s Always Your Turn),
by Seth Godin
What music is on your playlist right now?
Neil Diamond, Four Tops, The Temptations, Al Green―Early 70’s Soul and Classic Rock.