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How to Give Your Sales Process a Check-up w/ Colleen Francis [Episode 228]

On this episode, I talk to Colleen Francis, founder of Engage Selling and author of a great book titled, Nonstop Sales Boom: Powerful Strategies to Drive Consistent Growth Year After Year.

Driven by her passion for transforming sales results, Colleen helps businesses and sales leaders to hone their sales processes, allowing them to seize market opportunities. Among the range of topics Colleen and I discuss are how to discover if your sales process needs a checkup, how to overcome the primary causes of chronic “boom & bust” cycles in your sales results, and how to become an effective coach as a sales manager.


What’s your most powerful sales attribute?

Honesty, genuineness.

Who is your sales role model?

My Dad.

What’s one book that every salesperson should read?

Million Dollar Referrals by Alan Wise

Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be by Mark Reiter and Marshall Goldsmith

What music is on your playlist right now?

The Tragically Hip right now and Coldplay.