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How to Define, Lead, and Own Your Market w/ Gene Hammett [Episode 171]

In today’s episode, Gene and I discuss the steps entrepreneurs should take to establish a leadership position in the market they serve.

Author, speaker, and entrepreneur, Gene Hammett, is the founder of Core Elevation, Inc. He is a business coach to high-achieving leaders and host of the Leaders in the Trenches podcast. Among the topics we discuss are:

  • Why understanding your audience is important.
  • How to tightly define the niche market you serve.
  • How fear limits your ability to achieve your goals.
  • What it means to “lead and own” your market.

Learn More About Gene Hammett.

What’s your most powerful sales asset?


Who’s your sales role model?

Michael Port

Name one book that every sales person should read.

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

What music is on your playlist right now?

Gene doesn’t listen to much music; mainly, he listens to podcasts.

What’s the first sales activity you do every day?

Gene looks at his schedule for the upcoming day and begins to think about how he can serve his clients.