In this episode, Brandon and I talk about how effective sales development is based on balancing personalization with automation.
Brandon Redlinger is head of growth at PersistIQ, which makes outbound sales more effective by bringing the human element back to sales. Be sure to listen in as we discuss what should be in your sales stack in order to improve your sales productivity.
What’s your most powerful sales asset?
Who is your sales role model?
What’s one book every salesperson should read?
Influence: The Psychology of Persuasion by Robert Cialdini
What music is on your playlist right now?
I have a little bit of everything. I’m one of those guys who like to listen to music on loop. Fight Song by Rachel Platten is on loop right now.
What’s the one question you get asked most frequently by salespeople?
What’s the best cold email I should send?