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How to Build an Extraordinary Brand w/ Sunny Bonnell [Episode 268]

Join our conversation as we dive into what it means for entrepreneurs and sales reps to go beyond product and service to build a brand, or personal brand, that is authentic and extraordinary.

My guest on Accelerate is Sunny Bonnell, the co-founder of Motto, a comprehensive branding agency based in Dallas, Texas. Motto works with bold and ambitious companies and big thinkers with an audacious vision, to help them build inspiring and magnetic brands.


How does Motto help great leaders defy the ordinary, to build extraordinary brands?

Why more companies in the B2B space have to dig deeper, examine their culture, and move beyond product and service to create a brand that resonates with customers.

Does it take deep pockets to truly build a brand? Sunny offers key advice on using your money wisely to build a brand.

Motto’s philosophy is that you’re building a brand from the moment you start asking people to support you. And from the moment the idea is born.

Sunny offers personal branding tips for sales reps, including details on how to brand yourself to stand apart from the crowd.

Sunny shares the brand success stories of small companies that Motto has worked with.

What should sales reps be doing to take control of their personal brand and help them stand out?


What’s your most powerful sales attribute?

I think that I am a very passionate person and I really believe in what we’re doing and what we offer; and I think that authenticity, of what I’m doing, really comes through.

Who is your business role model?

My parents―I grew up in a family that was entrepreneurs and they taught me how to really come from nothing to something!

What’s one book that every salesperson should read?

It’s Not How Good You Are, It’s How Good You Want To Be. By Paul Arden.

What music is on your playlist right now?

I love Coldplay, and I listen to a lot of Blues and Jazz―Billy Holiday.