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How to Break Through The Noise to Sell to CEOs w/ Bill Stinnett [Episode 210]

Bill Stinnett is the President and Founder of Sales Excellence International, a global training and consulting organization and the author of Selling Results!: The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals. On this episode, Bill and I discuss how to effectively sell to big companies and C-level executives. Among the topics we discuss are Bill’s strategies for breaking through the noise and capturing the attention of CEOs and how to conduct an effective discovery call with C-level execs. Be sure to listen now!


What’s your most powerful sales attribute?

Questions about how the customer is doing what they do now and how they’d imagine doing it in the future.

Who is your sales role model?

George Fisher at Horizon.

What’s one book that every salesperson should read?

How I Raised Myself from Failure to Success in Selling by Frank Bettger

What music is on your playlist right now?

Happy by Pharrell Williams.