Alex Goldfayn (CEO of the Revenue Growth Consultancy) and author of the new book titled, Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales. In today’s episode Alex makes the argument that the entire sales profession has moved away from what so many used to excel at: proactive phone calls to customers and prospects. The proactive phone call, as defined by Alex, is calling customers and prospects when nothing is wrong. So we dig into whether sellers are moving away from the phone or is it more about how the phone is being used these days. We also get into how sellers are using proactive calling to drive revenue growth.
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