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How a Podcast Can Drive More Engagement with Prospects w/ Jonathan Rivera [Episode 226]

Listen now to discover more about podcasting and its intimate connection to sales. Learn about when a company should start their own podcast and how to use it to drive more engagement with prospects.

Jonathan Rivera, founder of The Podcast Factory, joins me in this episode to talk about how to use podcasting as an effective sales tool. In addition to hosting/co-hosting six podcasts, he’s also a consultant that helps people turn podcasts from hobbies into profitable businesses.


What’s your most powerful sales attribute?

My ability to listen, and then feed that information back in a succinct fashion.

Who is your sales role model?

I’m a student of direct response marketing so I study all the old grades, likes Halbert, Colliere…

What’s one book that every entrepreneur should read?

The E-Myth by Michael Gilbert.

What music is on your playlist right now?

Movie Scores for Focus, a playlist on Amazon.