Janine Kurnoff & Lee Lazarus are the co-founders of The Presentation Company and co-authors of a really cool book titled, Everyday Business Storytelling: Create, Simplify and Adapt a Visual Narrative for Any Audience. And, they are sisters! I loved reading my guests’ book. They really have simplified the process of creating and telling a great story and it’s such a beautiful visually compelling book as well. Which you’d expect given the sub-title of the book! On today’s episode Janine and Lee take us through the 4 building blocks of a great story.