Change Thinking and Behavior Through Microlearning, with Bret Kramer [Episode 1063]

Bret Kramer is Vice President of Sales and Customer Success at Qstream. Sales enablement covers a variety of topics, but the question of training brings up the question of knowledge retention. Microlearning applies the science of the Testing Effect which says that taking a test on previously studied material and getting it right leads to better retention. It’s not that sales training in itself ineffective, it’s that how it’s done is not yielding enough real-world behavior change. Microlearning acts like a consultant when the consultant isn’t there by testing proficiency a couple of times each day, thereby increasing it.

About the Host:

Connect on LinkedIn

Order Andy’s new book Sell Without Selling Out on Amazon

Learn more at AndyPaul.com

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos

Blueboard | A rewarding alternative to President’s Club