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Bridging the Sales Productivity Gap To Have Higher Value Conversations With Buyers w/ Joe Gustafson [Episode 28]

In our conversation, Joe Gustafson, Founder and CEO of Brainshark, describes the four crucial factors contributing to poor sales conversations. He outlines the solutions for you in terms of the continuous learning, increased customer engagement and metrics-based coaching that enable sales teams to have the high value conversations that will move prospects through your pipeline more quickly. Joe describes how a sales enablement tools such as Brainshark’s Sales Accelerators facilitate this process to increase prospect engagement and bridge the sales productivity gap. He also describes the challenges of building a high-velocity sales team in an extremely competitive market and choosing the right sales model to deliver maximum value to customers.

This episode is packed with great insights for entrepreneurs, CEOs and sales leaders. Don’t miss it.