Darin Dawson is the President and co-founder of BombBomb. There’s been so much talk about video and sales over the past year. Most of it connected to using services like Zoom or Teams for sales calls with buyers. That’s all well and good but most of the communications you have with buyers are asynchronous. They’re not interactive. They’re messages. In one form or another. Today Darin and I talk about the power of video messaging to effectively move deals forward. If nothing else over the past year, sellers (and buyers) have become much more comfortable with video (or at least they should have) and it just makes sense for all sellers to extend the use of video into all of your communications with buyers. Darin and I dig into steps you can take to level up your video messages.