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30 Minutes to President Club, with Nick Cegelski and Armand Farrokh [Episode 986]

Nick Cegelski (Account Executive at Time by Ping) and Armand Farrokh (Head of Sales at Pave) are the hosts of the 30 Minutes to President Club podcast. In our conversation we start out with how and why they started their popular podcast. Then we get deep into the topic of the day: Discovery. You know it’s one of my favorite sales topics to talk about. We get into whether Discovery Calls are even a thing. Is discovery a stage in your sales process? Or is it something that occurs throughout the buying process? We dive into how to prepare for a discovery conversation. Finally, we get into how to ask the questions that reveal your buyers most important priorities, and how to make sure that you get to the truths with your prospects.

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