12 Steps to Building Unbeatable B2B Brands, with Drew Neisser [Episode 990]

Drew Neisser is the Founder of Renegade and CMO Huddles, plus the author of an excellent new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. On today’s episode we talk about marketing and brand building, a subject we don’t discuss enough on this show. I loved Drew’s new book, in part because of the lessons it holds for sellers, but also because of how similar today’s environment is for CMOs and CROs, like:

1. Everyone has an opinion on marketing
2. They have to work with limited resources and unreasonable expectations
3. Their bosses don’t trust them
4. And they get fired frequently.
5. Sounds a lot like the sales world.

So, in this same vein, we dig into why Drew marketing has become more complicated yet rarely more effective. And why that applies to selling as well. We talk about why it’s so important to synthesize your marketing and sales messaging down to eight words or less. Plus, we dive into why brands with clear and consistent messages are far more likely to get the sale than the ones who pursue a matrixed approach, and what that says about the right approach to Account Based Marketing.

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