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What are Marketing Qualification Reps?

The definition of marketing qualification reps (MQRs) are inside sales reps that focus solely on following up with leads that have engaged with specific marketing content. For example, a B2B marketing team might create a series of educational eBooks. Then, when a lead downloads an eBook, an MQR might follow up with the prospect and try to create an opportunity. Marketing qualification reps also routinely handle inbound calls from marketing promotions. These can include handling calls from prospects who clicked on a paid search ad or received a direct mailing. MQRs don’t commonly close deals. Instead, if an opportunity is ready to have a series sales discussion, they are handed off to a quota-carrying sales rep.