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The 2021 State of Sales Coaching Report

What Sales Leaders Can Learn From Top Coaching Organizations

A Look Inside

The best sales leaders know that nothing has a bigger impact on your revenue team’s ability to drive results and improve your team’s collective selling skills than coaching.

That’s why we surveyed hundreds of the industry’s top sales leaders to find out what’s working and what’s not.


  • What tools and tech are top coaches leveraging to deliver better coaching?

  • How do top coaches prioritize which calls to review?

  • What criteria do top coaches use to prioritize which reps get coaching?

  • How much time do top coaches currently spend coaching each rep per week?

  • How many reps per sales coach do top companies have?